What Is One New Customer Worth To You?

Put in what a typical business customer orders and how long they stay. See what one of them brings in, and what a few more would add up to.

Your Numbers
What one customer spends each time.
$
How often they order, on average.
How long they usually keep buying.
A number that feels realistic to you.
Your profit on each sale. 30% to 50% is common for services.
40%
One New Customer Is Worth
$27,000

in sales over 3 years. You keep $10,800.

18 orders from one customer.

Win 5 more a year and by year 3 they add $135,000 a year.

Over five years: $540,000 in sales, $216,000 you keep.
Start Finding Them

Your numbers, not a promise of results.

Your Results Are Ready

See What Your Customers Are Worth.

We use this to follow up if it would help. We never share it.
Why It Matters

A Customer Is Worth More Than The First Order.

A first order looks small next to the effort it takes to win it. But a business customer who is happy tends to order again, often for years. Add up those repeat orders and one customer is usually worth many times that first invoice.

The numbers also stack. Customers you win this year are still ordering next year, while new ones join them. That is why a few extra customers a year can change the shape of a small business over three to five years.

DemandSwarm finds the businesses most likely to want what you sell, writes to the right person at each one in your name, and brings back the ones who want to talk. More on the method: how to find business customers for a small business.

Questions

About The Calculator.

Is The Calculator Free?

Yes. We ask for your name, work email and company before showing your results, so we can follow up if it would help. We never share them.

What Should I Put For What I Keep?

Your profit on a sale after the cost of doing the work or making the product. If you are not sure, use a rough figure. The calculator shows both total sales and what you keep.

How Is The Five-Year Total Worked Out?

Each year adds the number of new customers you entered. Every customer orders at your usual pace for the years they stay, then drops off. Customers won in earlier years keep ordering alongside the new ones, which is why the yearly total climbs before it levels out.

Does This Mean DemandSwarm Will Find Me This Many Customers?

No. The calculator only shows what customers are worth to you. How many conversations turn into customers depends on your offer, your market and how you follow up.