Corporate catering is some of the steadiest work a caterer can have: the same office, the same Friday, month after month. DemandSwarm finds the businesses near you that feed their teams and guests, and writes to the person who books it.
Hi Dana,
Brightline has grown to about 40 people, with the whole team meeting every Friday.
Picture that meeting with lunch already set out at noon, and nobody on your team placing an order or chasing a delivery.
I'm Maya from Harvest Table Catering. We do office lunches for teams of 10 to 100, set up and cleared away, on a standing schedule so it is one less thing on your list.
Would a trial lunch one Friday be useful, or should I send a sample menu first?
Maya
Each one has a real reason to buy, and a person whose job it is to decide.
Law, architecture and accounting firms feed teams at weekly meetings and host clients in the office.
Write to: Office manager or executive assistant
Member lunches, mixers and events happen every month, and someone has to book the food.
Write to: Community or events manager
Property managers host tenant appreciation events and lobby breakfasts to keep tenants happy.
Write to: Property manager
Planners without a favorite caterer for every size and budget are always adding to their bench.
Write to: Owner or lead planner
Lofts, galleries and small venues need caterers they can recommend with confidence.
Write to: Venue or sales manager
A company that is hiring often adds team lunches, onboarding days and all-hands meetings.
Write to: People or office operations lead
A single office that orders lunch for a weekly meeting can add up to more over a year than a single large event, and it comes back on its own schedule. Once a caterer is on an office manager's list, there is little reason for them to switch.
The hard part is getting on that list. Offices rarely go looking for a new caterer; they keep using whoever they found first. A short, specific note to the right person at the right kind of business is how a caterer gets considered at all.
A swarm is one idea about who might buy, tested for real. Each runs on its own and shows its own replies, so you can see which kind of business is interested.
Office managers at firms of 20 to 200 people within delivery range, where team meetings happen weekly.
Community managers at coworking spaces who run member lunches and monthly mixers.
Property managers at office buildings who host events for their tenants.
A sentence or two, and your area. About five minutes.
It finds the businesses, picks the right person at each, and writes to them from what their own website says.
Interested businesses land on your board with an answer drafted. You take it from there.
Start with the kinds of business that feed people at work: professional firms with weekly meetings, coworking spaces, office buildings and event planners. Then write a short, specific note to the person who books food at each one, and follow up if there is no answer. That is what DemandSwarm does for you, a few businesses at a time, every weekday.
At smaller firms it is usually the office manager or an executive assistant. At larger companies it may be someone on the people or workplace team, and at coworking spaces the community or events manager. The swarm looks for the person whose job it is to book food, not just the most senior name.
As far as you tell it to. You describe your delivery area when you start a swarm, and it only looks for businesses inside it.
Yes. Each swarm tests one idea, so you might run one swarm for office lunches and another for planners and venues, and see which one brings more replies.
Two minutes on how DemandSwarm finds businesses that could buy from you and starts the conversation.